"Not all games are set up around the buying and selling of items, which would make it very difficult to take a game like 'Star Wars Galaxies' and make that transition," [Nancy MacIntyre, senior director of "Star Wars Galaxies"] says. But, she adds, when "Star Wars Galaxies 2" is developed -- perhaps in 2008 or 2009 -- things will be different. "If we were starting to build 'Star Wars Galaxies' today, we would absolutely consider building it from the ground up with premium services."
> Source : MMOG publishers conjure up new business models (14th december 2005)