"The best of breed of MMO features, and some impactful innovations"

From a Gamasutra interview of Bioware CEO Ray Muzyka

Talking to Gamasutra as part of a new feature on life at BioWare following its acquisition by Electronic Arts, founder and CEO Ray Muzyka has said its highly classified MMO project will bring as much polish and quality as Blizzard's WoW, but will innovate on a number of fronts.

BioWare's Austin studio was founded in March of 2006, and since that time has been working on a 'mystery project' that many have speculated could be Star Wars related. While Muzyka still left the project undetailed, he did say of the title:

It's going to feel like a BioWare game. It's going to have the best of breed of MMO features, and some new innovations that when we reveal them, hopefully they'll be impactful for people.

Speaking on Blizzard's massively successful World of Warcraft, and of the lack of equitable competition that's followed, Muzyka added:

It's not a slight at all on Blizzard. I think they've done a great job. But the fact that people want to play that kind of game is an opportunity to really deliver that level of polish and quality, and innovate in a few key areas, while they continue to innovate in a few key areas, too.

[...]

Source